Pilots, aviation students, and general aviation fans are simply passionate about the experience of flight. The content strategy behind this aviation Facebook update was to celebrate with an FBO and the flight school’s social media audience the ending of a long winter season and the anticipation of more flying and learning opportunities with the start of Spring. The value is found in the timing of the content – on the first day of Spring – as it connected into a broad trending topic, the motivational wording that brings desirable flight activities to top-of-mind, and in the action indicated photograph.
Cropped the photograph for enhanced story telling and visual imagination.
As winter makes its final stand, let’s consider today – the first day of Spring – the season opener.
New experiences, license achievements, more air time, and new destinations, begin… now. WOO-HOO!